UI design
Description
I designed an intuitive flea market vintage clothing app. I designed this app for people who want to buy clothes but don't have time to go shopping, or who have too many used clothes to choose from.
Concept
I designed a UI with a function that allows users to choose clothes in a matching app format, aiming to shorten the time required to choose clothes. I also chose green as the brand color to create an eco-friendly and environmentally friendly eco-friendly brand image for used clothing.
Target Audience
Local Malaysians in KL
Advertising Creative
Description
I created a poster for a new product of Produa, a local Malaysian brand.
Concept
The concept behind this poster is to escape the hustle and bustle of the city and pursue freedom. By contrasting the city and nature (symbolizing freedom) in the background, the poster naturally implies the pursuit of freedom.
Target Audience
Local Malaysian males aged 18-25
Brand Design
Description
This company is a SKATE BOARD company targeting women, so we are aiming for a cute skateboard. Also, the design concept is based on cherry blossoms. This is because cherry blossoms are considered to be a flower that symbolizes women. Based on this, I use pink as our brand color. We also chose “beach” as a sub-concept because skateboarding is popular by the sea in Japan.
Target Audience
Women aged 15-25
Campaign Design
Description
This is a campaign poster for my internship at a local brand in Malaysia called Check Hup Coffee.
Concept
Let's remember the Christmas of those days!
Bring Back Sweet Christmas memory!
The main object of the poster is a picture of a parent and child, which is designed to bring back the sweet memories of childhood with this coffee.
Target Audience
Gen Z